Brand culture: popular streets of UGG boots

UGG, not a brand name, but a kind of shoes in general. UGG initial reason behind the name called ugly boots (meaning ugly shoes). Later nickname for the Australian ugg. Also refers to the round fur boots, until 1994 by an American registered trademark of UGG Australia, and manufacturers from Australia slowly into China.

UGG, is the rise in Australia during the First World War, the Australian pilot with the two pieces of sheepskin wrapped into the shoes to wear on their feet warm, 1820s, popular in rural areas of Australia. I do not know exactly when a factory started production, but it is certain that since 1933, Australia’s Blue Mountains factory had already started this style of shoes. Now more popular brands: UGG Australia, Yellow Earth, Blue Mountains and the like.

Brand origin: Australia

Brand founder: Brian Smith

Design concept: accessible luxury, super luxurious comfort.

Company Year: 1978

Headquarters: Australia

Brand culture: popular streets of UGG boots, once you wear it, you will not want to take off, its originality, credibility, and super-luxurious comfort will make you crazy. Whether it feels like silk wool classic anti-snow boots, let everyone comfortable and stylish surprise spring and summer sandals are the Must Have each season a single product. Ugg Australia took the lead in the United States, mainland China, branding has done impressive. Not long ago, Yale’s expansion also come to the mainland market, also launched its own brand –Yellow Earth, but the two are Ugg registered trademarks, registered after the last event, Australians have begun to pay attention to a brand protection.

Ugg, a legendary brand, first saw the Ugg boots Ugg simple-minded people who will be on the cartoon appearance is not too cold, but is such a boot, because a lot of European and American street shooting star has full board Ugg snow boots look pretty and popular in Europe and America of the earth, Ugg sweep of popular wind continues to explode, in Japan, Taiwan Ugg there are a lot of fans.

Ugg Australia sheepskin boots on the history dates back to 1978, and called the young Australian surfer Brian Smith once with a group of sheepskin boots to the United States. In the past years, Australia’s craftsmen have been used to sew the beach in New Zealand sheepskin boots, however, is that the business-minded young bold attempt to traditional products to the United States in Australia.

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